The History of Preston Royal


“It is a place where so much has changed, but a great deal has stayed the same.”
Preston Hollow Advocate, 2002

For decades, the neighborhoods surrounding Preston Royal Village have relied on the center for its warm atmosphere and its unique places to shop and dine. Families have made memories here, from their first movie at the old Preston Royal Theater to visits to the soda fountain at Dougherty’s Pharmacy.

Inextricably tied to the community, the center has grown and changed as new generations continue to take their first steps on the sidewalks, creating new memories as they go.


It began with a flourish. The Preston Hollow Advocate reports that there was a three-day celebration when the center opened, including music, a Miss Preston Royal pageant and prizes.

As Dallas began to take roots outside the town core, this area became the center of rapid growth – both for shopping and the community. Originally occupying only the northeast corner of the intersection of Preston Road and Royal Lane, the owners built the northwest corner of the intersection in 1959 creating the center that we know today.